Innovation
Recently opened new spaces, updated activities and the ongoing improvement of the services offered by the Museum locate it in the vanguard of cultural institutions. To associate your image with that of the Museum is to associate it with the cutting-edge.

Visibility
Through exclusive or semi-exclusive sponsorship of exhibitions, the company or institution obtains maximum visibility through the publicising of the project and the immediate association of its brand name with that of the Museo del Prado.

Excellence
Projects of the highest quality with a personalised attention channelled via the Sponsorship Department and an ongoing quest for excellence, from the initial devising of the project to the delivery of the final report, are the principal factors which ensure that the Museum places the greatest possible emphasis on its sponsors.