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Corporate Area

Sponsorship

Innovation

Recently opened new spaces, updated activities and the ongoing improvement of the services offered by the Museum locate it in the vanguard of cultural institutions. To associate your image with that of the Museum is to associate it with the cutting-edge.

Visibility

Through exclusive or semi-exclusive sponsorship of exhibitions, the company or institution obtains maximum visibility through the publicising of the project and the immediate association of its brand name with that of the Museo del Prado.

Excellence

Projects of the highest quality with a personalised attention channelled via the Sponsorship Department and an ongoing quest for excellence, from the initial devising of the project to the delivery of the final report, are the principal factors which ensure that the Museum places the greatest possible emphasis on its sponsors.

Sponsorship Program

The Prado has implemented a sponsorship programme through which companies and institutions can choose between different levels of sponsorship depending on which one best meets their requirements.

Benefactors

Association with one of the Museum’s key programmes: Major Exhibitions programme, Restoration and Conservation programme, Educational programme, etc.

  • A unique, prioritized relationship with the Museum which more than fully meets the highest expectations of the sponsor and the sponsor’s guests with regard to quality and attention.
  • A maximum of ten benefactors in which only one company per type of activity can be represented.
  • Commitment to contribute 2.5 million Euros in 4 years.
  • 35% of this contribution is tax-deductible from Corporation Tax, resulting in a real cost of 1,650,000 Euros over 4 years (Ley 49/202 de Inventivos al patrocinio y al mecenazgo).

Benefits to the Benefactor Sponsor

Benefits associated with this sponsorship project:

  • Presence of the name or logo of the Sponsor in all publicity material and on all graphic supports.
  • Private guided tours outside normal opening hours.
  • Use of spaces in the Museum, including the Cloister, exclusively for Benefactors.
  • Participation in press conferences, inaugurations and other events related to the project.
  • Free catalogues and publications associated with the project.
  • Personalisation of publications and merchandising.
  • Final report and press cuttings dossier.

Exclusive benefits:

Acknowledgement

  • Plaque acknowledging Sponsor in the Museum’s entrance hall.
  • Acknowledgement as Benefactors in the Museum’s website.
  • Acknowledgement in the Annual Report of the Museo Nacional del Prado.

Access

  • Named cards giving free, priority access to the Museum to the cardholder and accompanying person.
  • VIP passes for guests with priority access.

Events

  • Invitations to all the openings, presentations, commemorative acts, etc, organised by the Museum.
  • An exclusive, private visit out of opening hours to all the exhibitions organised by the Museum on its premises.
  • 25% discount on the hire of spaces in the Museum, including the Cloister, exclusively for Benefactors.
  • Invitations to courses organised by the Museo Nacional del Prado.

Catalogues, merchandising, etc.:

  • Free copies of all the publications produced by the Museum.
  • Concession of one image of the Museum per year.
  • Discount of 25% on publications and merchandising.
  • Invitations to employees to special sales of publications and merchandising organised by the Museum.

Protector Sponsors

  • Participation in a project of major importance and high profile.
  • Maximum visibility and acknowledgement of the Sponsor through extensive media coverage and the excellent public response to the Museum’s projects.
  • An unrivalled setting in which to hold unique, exclusive public relations events.
  • A minimum contribution of 300,000 Euros a year.
  • 35% of this contribution is tax-deductible from Corporation Tax, resulting in a real, minimum cost of 195,000 Euros (Ley 49/2002 de Incentivos al patrocinio y mecenazgo).

Benefits to the Sponsor

Direct benefits:

  • Presence of the name or logo of the Sponsor in all publicity material and on all graphic supports.
  • Private guided tours of the sponsored project outside normal opening hours.
  • Use of spaces in the Museum during the duration of the project.
  • Free publications associated with the project.
  • Presence of the Sponsor in press conferences, inaugurations and other events related to the sponsorship.
  • Final report.

Exclusive benefits

Acknowledgement:

  • The Sponsor is acknowledged in the Museum’s website.
  • Acknowledgement in the Annual Report of the Museo del Prado.
  • Access:

    • Named passes giving the cardholder free, priority access to the Museum with an accompanying person.
    • VIP passes for guests with priority access.

    Events:

    • Invitations to openings, presentations, commemorative events, etc organised by the Museum.
    • Invitations to the guided tours that the Museum organises out of opening hours for its Sponsors.
    • 20% discount on the hire of one of the spaces in the Museum (once a year and not including the Cloister).
    • Invitations to courses organised by the Museum.

    Catalogues, merchandising, etc.

    • Free examples of all the publications produced by the Museum.
    • Concession of one image of the Museum per year.
    • 20% discount on publications and merchandising.
    • Invitation to employees to the special sales of publications and merchandising organised by the Museum.

    Collaborator Sponsors

    Collaboration with one of the Museum’s activities

    • This is ideal for companies committed to Corporative Social. Responsibility, supporting the development of culture in society.
    • An excellent way of collaborating with the Museo del Prado and of benefiting from the exclusive benefits that this sponsorship programme offers.
    • A minimum annual contribution of 60,000 Euros.
    • 35% of this contribution is tax-deductible from Corporation Tax, resulting in a real, minimum cost of 39,000 Euros (Ley 49/2002 de Incentivos al patrocinio y mecenazgo).

    Benefits to the Collaborator

    Advantages associated with sponsorship: To be determined depending on the activity sponsored.

    Exclusive benefits

    Acknowledgement

    • Acknowledgement on the Museum’s website.
    • Acknowledgement in the Annual Report of the Museo Nacional del Prado.

    Access

    • Named passes giving the cardholder free, priority access to the Museum with an accompanying person and a 15% discount in the shops and the cafeteria.
    • Yearly passes giving priority access to guests.

    Events

    • Double invitations to all openings, presentation, commemorative events, etc organised by the Museum.
    • Invitations to courses organised by the Museo Nacional del Prado.
    • 15% discount on the hire of one of the spaces in the Museum (once a year and not including the Cloister).
    • Invitations to out of hours guided tours organised for Collaborators in relation to each temporary exhibition.

    Catalogues, merchandising, etc

    • Two selected publications sent free to the sponsor.
    • Concession of one image of the Museum per year.
    • 15% discount on publications and merchandising.
    • Invitation to employees to the special sales of publications and merchandising organised by the Museum.
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