The Museo del Prado, Visitors Numbers 2011

The Museo del Prado ended 2011 with a total of 2,911,767 visitors, plus the exceptional 863,957 visitors who attended the two exhibitions within its International Prado programme, held in Saint Petersburg (The Prado in the Hermitage, 25 February to 29 May 2011) and in Tokyo (Goya. Light and Shade, 22 October 2011 to 29 January 2012).

Tuesday 10 January 2012

Compared to previous years and excluding the total of visitors to those two exhibitions held abroad, this is the first time that visitor numbers have exceeded 2.9 million. This follows the previous record of 2.7 million visitors reached for the first time following the inauguration of the Museum’s extension (October 2007) and maintained each year during the period 2008 to 2010. In total, and including the exhibitions organised by the Museum in Saint Petersburg and Tokyo, the number of visitors to have seen the Museum’s collections and exhibitions during the year 2011 thus stands at 3,775,724.

Of the 2,911,767 visitors recorded in Spain, 919,584 attended temporary exhibitions (218,034 of them corresponding to the current exhibition The Hermitage in the Prado, which opened on 8 November, less than two months ago, and which will close on 25 March 2012).

Summary of visitor numbers, 2011:

  • Total visitors 2011: 2,911,767
  • Total visitors 2011, including International Prado: 3,775,724

Previous visitor numbers, 2008-2010:

  • Total visitors 2008: 2,759,029
  • Total visitors 2009: 2,764,155
  • Total visitors 2010: 2,732,000

With regard to the growth in visitor numbers evident in 2011, it is interesting to note that this growth in attendance, not including visitors on official and institutional visits due to the different motivation for attendance (and also excluding visitors to the two exhibitions held outside the Museum), numbers 234,000 people, representing a 9.03% rise on attendance numbers in comparison to 2010 (basing this calculation exclusively on visitors who purchased a ticket in order to visit the Museum: 2,820,877 in 2011 in comparison to 2,586,877 in 2010).

Socio-demographic breakdown of visitors to the Museum in 2011

Sex

  • Women 58%
  • Men 42%

Age

  • Up to 12 years of age, 3%
  • 13 to 17, 4%
  • 18 to 24, 17%
  • 25 to 34, 24%
  • 35 to 44, 19%
  • 45 to 54, 16%
  • 55 to 64, 10%
  • 65 to 70, 5%
  • Over 70, 2%

First visit to the Museum

  • Yes, 64%
  • No, 36%

Place of origin

  • Spanish residents, 41%
  • Non-residents in Spain, 59%

Breakdown in percentage terms (of total visitor numbers) of place of origin:

Spain

  • Region of Madrid, 22.96%
  • Catalonia, 1.45%
  • Region of Valencia, 0.56%
  • Andalusia, 0.81%
  • Rest of Spain, 15.51%

Europe

  • Italy, 9.71%
  • France, 5.30%
  • UK, 0.35%
  • Rest of Europe, 0.44%

Rest of the world

  • USA, 6.26%
  • Japan, 2.17%
  • Mexico, 0.68%
  • Brazil, 0.50%
  • Argentina, 0.38%
  • Rest of the world, 32.92%

Source: Study carried out in conjunction with the Institute of Tourism Studies of the Ministry of Industry, Trade and Commerce

Virtual visitors: the Museum’s website

The following statistics do not include visits to the ticket sale website or to the website selling publications and gifts.

  • Total visits 2011: 4,188,816
  • Total pages seen: 24,187,058

Source: Google Analytics

The Museum on the social networks

Data corresponding to the social networks on which the Museum has the largest number of followers and activity. As evident from this data, supplied by each network’s statistical systems, the Museo del Prado is the Spanish museum with the largest number of followers on the three sites referred to below. In addition, these figures place the Prado among international museums with the largest number of followers on Twitter while it is also one of the three European museums with most followers on Facebook. Furthermore, the Museum’s channel on YouTube continues to be one of the art channels on this network with the largest total number of video viewings.

1 2 Next >

 
Ministerio de Cultura. Gobierno de España; abre en ventana nueva
España es cultura Spain is culture
Copyright © 2014 Museo Nacional del Prado.
Calle Ruiz de Alarcón 23
Madrid 28014
Tel. +34 91 330 2800.
All rights reserved