Visitor numbers for the Museo del Prado, 2010
By the end of 2010 and for the third year running, the Museo del Prado had more than 2.7 million visitors, a figure first achieved following the opening of the Museum’s extension. In addition, in 2010 the Museum’s website received 4,335,265 visits, representing a rise of 10.4% on 2009.
Tuesday 11 January 2011
In 2010 and for the third year running, the Museo del Prado had more than 2.7 million visitors, a figure first achieved following the opening of the Museum’s extension. The final total of 2,732,000 visitors in 2010 is almost the same as the figure for 2009, 2,765,155, and for 2008, 2,759,029, which was the first complete year in which the extension was fully open.
With regard to reasons for visiting, 57.58% of visitors only saw the Permanent Collection, while 42.42% came to the Prado to see the temporary exhibitions.
With respect to information on different types of visitors, 2010 saw more students visiting than the previous year, with an increase of 18% that seems to confirm the interest in the “La Caixa”-Museo del Prado programme entitled “The Art of Educating”, which was launched in October 2009. Guided tours for tourists were also up by 20% on the previous year.
With regard to the place of origins of visitors in 2010, data analysed from surveys undertaken in April and November of that year place the percentage of visitors living in Spain at around 43%, with a significant proportion of that group from the Region of Madrid (26.5%), followed by Catalonia (4.1%) and Andalucía (3.2%). According to this data, which was obtained by the Instituto de Estudios Turísticos in collaboration with the Museum, of the 57% of non-Spanish visitors, the principal countries of origin were Italy (8.4%), United States (7.9%), France (7.3%) and Germany (4.1%).
The Museum’s website
The Museum’s website once again saw significant user growth in 2010, with 4,335,265 visits over the course of the year, representing a 10.4% rise on 2009 (3,887,150 visits), a year that also saw a significant rise in user numbers due to the launch of new initiatives such as “Masterpieces from the Prado on Google Earth”, interactive audioguides, and videos of all the temporary exhibitions. The number of visits recorded in 2010 represents an increase of almost 80% on 2008 (2,415,748 visits), the year when the website recorded a number of visits comparable to the number of actual visitors to the Museum, a consequence of the launch of the Museum’s present website in late 2007.