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International Conference

Publics of the First Public Museums (18th and 19th Centuries). Visual Sources

June 5th & 6th 2025

The history of museums in the founding period of these modern institutions has been the subject of prominent research in recent decades, to which numerous and competent publications in various languages have contributed. Not less important are the very recent academic contributions and initiatives of the Swiss National Foundation-supported research project Visibility Reclaimed. Experiencing Rome's First Public Museums (1733-1870). An Analysis of Public Audiences in a Transnational Perspective, in collaboration with which we are programming for 2025 this International Conference, with the aim of promoting research in this field of particular interest to the Museo del Prado. The Conference will encourage reflection on the value of museums' visual sources through consideration of both known and previously unpublished sources, offering an international forum for debate. As a pioneering museum in the Hispanic context, the Prado welcomes the initiative with the aim of reviewing its own visual history in connection with that of other similar institutions.

Organized by:
Museo del Prado
Università della Svizzera italiana
Sponsored by:
Swiss National Science Foundation
Sign up
Registration must be made through the on line form available on the Museo del Prado website from April 22th to May 23th 2025 (both days inclusive)
Schedule
June 5th from 10:15 am to 6.45 pm
June 6th from 10.00 am to 6.30 pm
The times of the lectures listed in the program are in mainland Spanish time
Price
Free
Direction
Carla Mazzarelli (Università della Svizzera italiana, Accademia di Architettura, Istituto di storia e teoria dell’arte e dell’architettura)
David García Cueto (Madrid, Museo Nacional del Prado)
Venue and Dates
Madrid, Museo Nacional del Prado
June 5th-6th, 2025
Co-organisation
Centro de Estudios del Prado (MNP)
Accademia di Architettura, Istituto di storia e teoria dell’arte e dell’architettura (USI)
Coordination
Gaetano Cascino and Luca Piccoli (Università della Svizzera italiana)
Itziar Arana Cobos (Centro de Estudios, Museo Nacional del Prado)
Contact
centro.estudios@museodelprado.es
visibilityreclaimed@gmail.com
In person or on line attendace
It is possible to attend the sessions until all seats are filled or to follow the congress on line through the link to the Zoom platform that will be provided for all those enrolled. When enrolling you must choose a type of attendance
Languages
The languages of the congress will be English, French, Italian and Spanish. Papers will be given in the language in which their titles are written.

Program

2025

Jun
5
10.15 hReception and accreditation
10.45 hWelcoming Remarks

Alfonso Palacio (Museo Nacional del Prado)

11.00 hPANEL I. Museums and Audiences in Image: Frameworks and Methodologies

Chair: David García Cueto (Museo Nacional del Prado)

11.00 hAlle origini del pubblico “esposto”. Proposte di lettura e confronto delle fonti visive

Carla Mazzarelli (Università della Svizzera italiana)

11.20 hVisiting Sacred Spaces as “Museums”

Daniela Mondini (Università della Svizzera italiana)

11.40 hMuseums Ego Documents as Visual Source: Imaging First Publics within Founding Missions

Luise Reitstätter (Universität Wien)

12.00 hLa bohemia en el Prado: entre fuentes visuales y literarias

Javier Arnaldo Alcubilla (Museo Nacional del Prado)

12.20 hDiscussion
12.45 hGoing Public: The Gallery Picture and its Agencies

Keynote Address: Sebastian Schütze (Universität Wien)

13.15 hDiscussion
13.30 hLunch Break
14.45 hPanel II. Mirroring Museums: The Public in Photographic Archives and Digital Atlases

Chair: Daniela Mondini (Università della Svizzera italiana)

14.45 hEl Museo del Prado y el uso de la fotografía como enlace con el público en la segunda mitad del siglo XIX

Beatriz Sánchez Torija (Museo Nacional del Prado) 

15.05 hEuropean Art Museums and Their Audiences through the Photographic Collection of the Academy of Fine Arts in St. Petersburg: between the end of the 19th century and the beginning of the 20th century

Irina Emelianova (Università della Svizzera italiana) 

15.25 hDall’Atlante digitale dei musei italiani (DAIM): immagini del pubblico, immagini per il pubblico

Paola D’Alconzo (Università degli studi di Napoli Federico II), Donata Levi (Università degli studi di Udine), Martina Lerda (Università di Pisa)

15.55 hDiscussion
16.15 hCoffee Break
16.30 hPANEL III. Museums in Sight: Visual Records of Visit and Display

Chair: Christoph Frank (Università della Svizzera italiana)

16.30 hVisualising museal trajectories at the Garde-Meuble de la Couronne

Barbara Lasic (Sotheby’s Institute of Art)

16.50 h“The colours of them so chosen to carry the eye forward”: alle origini dell’esperienza di visita del Museo Pio Clementino tra rappresentazione e realtà (1770-1796)

Luca Piccoli (Università della Svizzera italiana)

17.10 hExperiencing medieval art at Toulouse’s first public museum

Julia Faiers (Independent Scholar)

17.30 hDiscussion
17.50 hBreak
18.00 hTowards a Machine for Looking: Science, Psychology and Visitor Experience at the Museum of Fine Arts, Boston, 1900

Chair: Carla Mazzarelli (Università della Svizzera italiana)

Keynote Address: Andrew McClellan (Tufts University)

18.30 hDiscussion and Conclusion of the First Day
Jun
6
10.00 hPANEL IV. Strategies of Self-Presentation: Museums Between Politics and Cultural Stereotypes

Chair: Chiara Piva (Sapienza Università di Roma)

10.00 hQuelle image du visiteur les artistes ont-ils construite dans leurs œuvres? Les stéréotypes du visiteur de musée dans les salles du Louvre

Benjamin Carcaud (École du Louvre / Ministère de la Culture)

10.20 h¿Imágenes como estrategia? A propósito del Musée des Antiques en la cultura visual del Louvre imperial

Adrián Fernández Almoguera (Universidad Nacional de Educación a Distancia, Madrid)

10.40 hShaping the Image of the Louvre Museum: Maria Cosway’s Prints of the Exhibitions of Looted Art

Cynthia Prieur (University of Victoria, British Columbia)

11.00 hDiscussion
11.20 hCoffee Break
11.35 hPANEL V. The Critical Eye: Museums and Publics Between Promotion and Satire

Chair: Stefano Cracolici (Durham University) 

11.35 hUn caricaturista en París: el ginebrino Wolfgang Adam Töppfer y el público del Louvre imperial

Grégoire Extermann (Université de Genève)

11.55 hIl pubblico dei musei nei primi periodici illustrati europei (1830-1850)

Ludovica Scalzo (Università Roma Tre)

12.15 hI musei di Roma e i loro visitatori in satira nella pubblicistica dopo l’Unità

Gaetano Cascino (Università della Svizzera italiana)

12.35 hDiscussion
13.00 hLunch Break
14.00 hPANEL VI. The Public Image of the Private Museum

Chair: Carlos G. Navarro (Museo Nacional del Prado)

14.00 hLa Galleria Borghese in un’illustrazione de “Le Magasin Pittoresque”: per un’indagine del pubblico nell’Ottocento

Federica Giacomini (Istituto Centrale per il Restauro, Roma)

14.20 hBetween Documentation and Self-Creation. The Role of Illustration in the Activities of Polish Private Museums in the 19th Century

Kamila Kłudkiewicz (Adam Mickiewicz University, Poznań) Aldona Tołysz (the Office of the Provincial Conservator of Monuments in Warsaw)

14.40 hDiscussion
15.00 hPANEL VII. From National to Global Image: The Identity of the Museum and Its Audiences

 Chair: Giovanna Capitelli (Università Roma Tre)

15.00 hA Global Public for France’s National Museum

Susanne Anderson-Riedel (University of New Mexico) Caecilie Weissert (Universität Kiel)                

Joelle Raineau-Lehuédé (Petit Palais)

15.20 hVisibility granted. The Hermitage Museum in the 19th century and its representation in contemporary imagery

Elizaveta Antashyan (Sapienza Università di Roma)

15.40 hLe muse in Oriente. I primi visitatori dei musei in Cina e Giappone attraverso le fonti visive

Raffaella Fontanarossa (Indipendent Scholar)

16.00 hLa imagen omnipresente. La representación regia en los museos nacionales del siglo XIX en España e Italia

Jonatan Jair López Muñoz (Univesidad Complutense de Madrid)

16.15 hDiscussion
16.30 hCoffee Break
17.00 hPANEL VIII. A Museum for All? The Variety of Audiences on Display

Chair: Daniel Crespo Delgado (Universidad Complutense de Madrid)

17.00 hLa mirada de la infancia. Nuevos museos y educación artística en la Europa de entresiglos (1750-1850)

Gemma Cobo (Universidad Nacional de Educación a Distancia, Madrid)

17.20 hThrough the eye of a child? Visual sources of/for museum publics in 19th-century Vienna

Anna Frasca-Rath (Friedrich-Alexander University)

17.40 hSee and be seen: museums and art exhibitions as fashion stages (1870-1900)

Marie Barras (Université de Genève)

18.00 hDiscussion
18.20 hConference Conclusion (Carla Mazzarelli)

Activity

Description

Description
Carla Mazzarelli

The Conference entitled Publics of the First Public Museums (18th and 19th Centuries). Visual Sources is an integral part of the research project Visibility Reclaimed. Experiencing Rome’s First Public Museums (1733-1870). An Analysis of Public Audiences in a Transnational Perspective (FNS 100016_212922) directed by Carla Mazzarelli. Marking the third of three encounters (I. Institutional Sources; II. Literary Discourses), this workshop delves into the examination of visual sources, vital to understanding the forms of representation of early museums and their publics. We intend to investigate a vast range of visual sources, from views of internal and external spaces to architectural and display projects, from caricatures to illustrations published in catalogues, guidebooks, voyages pittoresques up to the (self)representation of publics, museum staff (directors, custodians, ciceroni) and artists within the museum.

Visual sources have long represented a privileged source for investigating the origins of the first public museums and the impact on their publics. However, in the light of recent studies aimed at deepening the material history of the museum and the encounter of the public with the institutions, these sources deserve a closer scrutiny in both methodological and critical terms. As museums sought to define and engage their publics, visual sources often became both a mirror and a mould; they reflect and shape institutional and societal perceptions, contributing to build up the idea of museum but also to give a depiction of practices of access to public and private collections in Europe and in the World. The Museo Nacional del Prado welcomes this initiative as it has been involved since its foundation in 1819 in the process that the Conference analyzes. The well known paintings that represent the spaces of Museo Nacional del Prado, since its opening, such as those of Fernando Brambilla, are an important starting and comparison point for the theme at the center of the Conference discussion.  

On the other hand, paintings depicting ‘quadrerie’ have been a codified genre at least since the 17th Century. Such artworks have also been read as sources for the study of the evolution of the display during the Early Modern Age, but they also represent reference models for artists on how to represent the interiors of museum spaces, their publics and staff.

Other considerations

Other considerations

David García Cueto is Head of the Italian and French Baroque Painting Collection at the Museo Nacional del Prado. He holds a Ph.D in Art History from the University of Granada with European mention in 2005. He completed postdoctoral research stays at leading international centers, including the Escuela Española de Historia y Arqueología of Rome, the Institut National d’Histoire de l’Art in Paris and the Harry Ransom Humanities Research Center at the University of Texas at Austin. He began his teaching career at the University of Granada in 2007, an institution where he served as full professor of Art History between 2012 and 2020. He is also a visiting professor at the universities of Ottawa, Bologna, Geneva and Rome, as well as at the Collège de France. His studies have focused, among other topics, on artistic and cultural relations between Spain and Italy in the 17th century, on art and diplomacy in the Modern Age and on Spanish art in the Golden Age, publishing numerous studies in this regard, including the books Claudio Coello, pintor (1642-1693) (2016) or Seicento bolognese y Siglo de Oro español. El arte, la época, los protagonistas (2006). Principal investigator of two national R&D projects: La copia pictórica en la Monarquía Hispánica, siglos XVI-XVIII (2015-2018) and El despliegue artístico en la Monarquía Hispánica, siglos XVI-XVIII (2019-2020). He was also the curator of the exhibition Guido Reni, held at the Museo del Prado and winner of the award for the best national exhibition in 2023.

Research Project

Please note that for the selected candidates on Call there is no registration fee but reimbursement for travel and accommodation is not included. 

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