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A new way of seeing and sharing art on mobile devices from the Museo del Prado and Madpixel Saturday, March 22, 2014

With the app Second Canvas Museo del Prado, a cutting-edge multi-device tool, the Prado is the world’s first museum to offer a new way to browse and discover in high definition the masterpieces in its Permanent Collection, through the app Second Canvas Museo del Prado, an innovative multi-device tool. 

This app is the first to be developed with Madpixel’s Second Canvas platform. It tells the stories hidden within each painting through extra high-resolution details, x-radiographs and infra-red reflectographs. It also allows these unexpected details and others to be selected by the user and shared on the social networks.

In addition, Second Canvas Museo del Prado allows users to connect their iPhone or iPads to a tv or to a film projector, making it a tool that can be easily be applied to educational purpose.

A new way of seeing and sharing art on mobile devices from the Museo del Prado and Madpixel

The Museo del Prado and Madpixel today presented Second Canvas Museo del Prado, an app that combines knowledge of the Museum with interactive capacity in order to expand the experience of the Prado, either in preparation for a visit, out of curiosity or cultural interests or as an educational tool.

Second Canvas Museo del Prado includes 14 of the Museum’s masterpieces and the chance to buy the Prado’s Mona Lisa “in-app”. For the first time it will be possible to see this panel, which is fundamental for an understanding of Leonardo da Vinci’s work, in high quality, giga-pixel resolution, learning the stories that lie behind it. In addition to the 14 masterpieces, there are images of 60 more related works from the Prado’s collection, also in high-definition, which allow for an understanding of the context of the creation and meaning of the 14 masterpieces. Bosch’s unique style will thus be easily understandable, or the uniqueness of Man with his Hand on his Breast through comparisons with other male portraits by El Greco.

This app allows users to browse each of these masterpieces through information on the sitters, the technique used and their hidden details, offering a high-definition journey around the work. In some cases, it also shows the x-radiograph of the paintings or their infra-red image.

Users can, for example, access Las Meninas and appreciate the changes that Velázquez made to the composition through the x-radiograph of it; discover the most hidden parts of Rogier van der Weyden’s Descent from the Cross through infra-red images; or use the super-zoom on The 3rd of May: the executions on Príncipe Pío to appreciate the way Goya added realism to the figures with his energetic brushstrokes and surprising economy of means.

The app also includes the audioguide to the Museum in English and Spanish, as well as the sign-guide and an expanded explanatory text for each work, helping the user to understand its significance within the artist’s oeuvre and the particular phase in his/her career.

Another option of this app is the link-up with the social networks: as users browse the masterpieces, they can capture the details of the images shown in super-zoom and create their own stories about them which can be shared on Facebook and Twitter or sent by e-mail.

Each of the 14 masterpieces has been identified with an individual hashtag that allows comments on the works made on Twitter to be read and for conversations from the app.

In addition, thanks to the option to connect to TV by cable or AirPlay, users can enjoy the images in large format, while also making this an innovative, complete and user-friendly tool for use in an educational context.

Finally, this app allows for the compilation of personal lists of favourites and for the texts on the works, the audioguide and the details of the giga-pixel images to be downloaded, making them accessible without internet connection.

This multi-device app for iOS mobile devices is available from today in English and Spanish from the App Store at a price of 3.59 Euros. This first app created with Madpixel’s Second Canvas platform will also allow the Museum to continually update the contents, thus guaranteeing their quality and relevance for the user.

Second Canvas Museo del Prado

Contents summary

14 masterpieces in ultra-HD, giga-pixel resolution and more than 60 related works in high-definition.

List of the 14 masterpieces in giga-pixel resolution included in the Second Canvas Museo del Prado app:

  • The 3rd of May, Goya
  • Jacob’s Dream, Ribera
  • The Family of Philip IV or Las Meninas, Velázquez
  • Gentleman with his Hand on his Breast, El Greco
  • The Crucifixion, Juan de Flandes
  • The Annunciation, Fra Angelico
  • The Cardinal, Raphael
  • The Emperor Charles V at Mühlberg, Titian
  • The Immaculate Conception, Tiepolo
  • The Descent from the Cross, Rogier van der Weyden
  • The Garden of Earthly Delights, Hieronymous Bosch
  • The Three Graces, Rubens
  • Self-portrait, Dürer
  • Artemisia, Rembrandt

Work of art available in-app:

  • Mona Lisa, Leonardo’s Workshop

Second Canvas Museo del Prado is published by the Museo del Prado through Museo Nacional del Prado Difusión and Madpixel. It is the Prado’s second official app, following the Prado Guide, available since April 2013 from the App Store and Google Play in 8 languages.

Madpixel

Madpixel (The Mad Pixel Factory) is a Spanish company dedicated to internet innovation. Founded in 1999 and based in Madrid, it is known for its extra high-resolution image technology of works of art, which is used in museums around the world, and for its products on the cloud with multi-device applications.

Particularly notable is Second Canvas, the platform that allows museums and cultural institutions to revolutionise users’ experiences of art at home, in the museum and at school.

Madpixel is also the creator of Madgazine, the cloud platform for creating spectacular interactive publications on the web, on tablets and on smartphones. Madpixel’s goal is to provide new online tools in order to change the relationship between people, art and culture and in which technology is at the service of content.

The company is the creator of The Mad Video Inc., a start-up with offices in San Francisco and Madrid focusing on interactive video. Madpixel is also a founder member of the entrepreneurial initiative “Chamberí Valley”.

www.secondcanvas.net

www.madpixel.es

Link to promotional video:

https://www.youtube.com/watch?v=0iMiioUEX_A

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